130+
active clubs
30,000+
members
$25K
earned by hosts
MEL & SYD
and growing
Already on Butter
Apartment No.6
Slow-Paced Run Club
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Hike Club Melb
Supper Hour
Girls with Altitude
Our Table
Project Meet Cute
Running a club shouldn't feel like a second job.
You're here to bring people together, not to major in ops.
📱
Everything lives in five different places
RSVPs in Instagram DMs, payments via bank transfer, chats in WhatsApp, member lists in a spreadsheet.
🔇
Members disappear between events
The energy in the room is real, but there's nowhere for it to go once everyone leaves.
👁️
Instagram only goes so far
Broadcast channels help, but you're still on Instagram's terms. You don't own those relationships can can't reach them outside the app.
🔍
You're invisible outside your own audience
People in your city would love what you're building, they just can't find you when you're a listing on a ticketing site.
📈
Growth is still word-of-mouth and hope
Without a place where new people can discover you, every new member is someone you personally brought in.
How it works
Live in 10 minutes.
Growing in 30 days.
We'll set up your club with you on a 15-minute call.
01
Get your club set up
15 minutes with the team and you'll have a club presence that's ready to share.
02
Bring your members home
Post your link in your Instagram bio and WhatsApp. Members can join in minutes.
03
Get discovered by people looking
Your club appears in our explore feed - seen by people actively searching for clubs like yours.
Every feature is built around the way community-first clubs actually operate: ongoing relationships, not just one-off events.
Events & ticketing
Sell tickets in-app and on web, manage RSVPs, connect with guests via the event chat, set waitlists and create discount codes.
Your members, finally yours
See your full member list, message everyone directly, and export your data. You're not renting an audience from Instagram - you own this one.
Earnings & wallet
Collect ticket sales, cover costs and earn thanks - then withdraw instantly via Stripe. See exactly what you've earned, event by event.
Community between events
Segment your members with unlimited group chats. Polls, updates, and shared moments keep people connected long after the room clears.
Insights & analytics
Attendance trends, growth, and revenue over time. Know who's engaged, who's coming back, and what drives your numbers.
Organic discovery
A dedicated club page in our explore feed, where people in your city are actively searching for things to do and communities to join.
How we compare
Purpose-built for community hosts
We're your community's end-to-end home - and the only place new members find you.
Butter | Eventbrite + Luma | DIY (IG + Stripe + WhatsApp) | |
|---|---|---|---|
Ticketing | ✓ | ✓ | ✕ |
Web checkout | ✓ | ✓ | ✓ |
Member management | ✓ | ✕ | Piecemeal |
Unlimited group chats | ✓ | ✕ | ✕ |
Earn beyond tickets | ✓ | ✕ | ✕ |
Analytics & insights | ✓ | Basic | ✕ |
Organic discovery | ✓ | Events only | ✕ |
Dedicated club page | ✓ | ✕ | ✕ |
Web app for hosts | ✓ | ✓ | Varies |
Dedicated support | ✓ | ✕ | ✕ |
How we compare
Purpose-built for community hosts
Butter is the only platform that combines ticketing, member ownership, and organic discovery in one place.
Butter | Eventbrite | DIY (IG + Stripe + WhatsApp) | |
|---|---|---|---|
Ticketing | ✓ | ✓ | ✕ |
Web checkout | ✓ | ✓ | ✓ |
Member management | ✓ | ✕ | Piecemeal |
Unlimited group chats | ✓ | ✕ | ✕ |
Earn beyond tickets | ✓ | ✕ | ✕ |
Analytics & insights | ✓ | Basic | ✕ |
Organic discovery | ✓ | Events only | ✕ |
Dedicated club page | ✓ | ✕ | ✕ |
Web app for hosts | ✓ | ✓ | Varies |
Dedicated support | ✓ | ✕ | ✕ |
Pricing
Free to start. Built to grow.
Everything you need to run your community in Melbourne & Sydney. No subscriptions, no lock-ins.
From the community
Hosts who showed up first
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3.5x
average revenue growth
in first 6 months
The first time I saw money hit my wallet from a Butter event, something shifted. This isn't just a hobby anymore. It's something real. Butter made that possible.
Mash
Clover Social Club · Melbourne
Butter gave us a real home. Before, everything was scattered — DMs, spreadsheets, bank transfers. Now members can find us, join us, and pay for events all in one place. It's changed how we run.
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Sophie
Girls with Altitude
We went from 20 regulars to 150 members without any advertising. The Butter explore feed brought people to us we never would have reached. The analytics tell us exactly who's engaged.
Niahm
Bound Book Club · Melbourne
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75%
wouldn't use
an alternative platform
Butter is a community management platform for club hosts in Australia. It combines event ticketing, member management, group messaging, and organic discovery in one place - letting hosts run their community and reach new members without juggling five different tools. Butter is free to start, with approximately 6% on ticket earnings, and available in Sydney and Melbourne.
Free to start, no monthly fee, no lock-in. Butter takes approximately 6% on ticket earnings — that's it.
The others are event tools. Butter is a community platform - and that distinction matters. Eventbrite, Luma, and Humanitix are built around individual events: you list, people buy, it ends there. Butter is built around the ongoing relationship between hosts and members.
You get ticketing plus member ownership, group chats, analytics, and organic discovery to 30,000+ people actively looking for communities to join - none of which the others offer.
And unlike listing platforms, your members are yours: you can message them, export your list, and build on those relationships long after the event wraps.
Every club on Butter gets a dedicated page in the explore feed - actively used by 30,000+ people in Melbourne and Sydney looking for things to do and communities to join. They come to you. No ads, no hustle required.
Yes. Every Butter event has a web checkout link that works for anyone - no app download required. For your existing audience coming from Instagram or WhatsApp, they can buy tickets straight from a browser. Members who join Butter get the full in-app experience on top of that.
Everything on the page: ticketing and waitlists, member lists, unlimited group chats, direct messaging, earnings via Stripe, insights and analytics, and organic discovery. No features are paywalled.
15 minutes. Butter's team will set your club up with you on a call - by the time you hang up, you'll have a club page ready to share.
Butter is currently live in Melbourne and Sydney. If you're outside these cities and want to be on the waitlist, find your city and join here.