A Melbourne-based brand built from personal experience.
Born from a desire to find and form more intentional connections, we're a place ⌂, a feeling 〜, a community 𖠋.
Let me introduce myself
👋🏽 Hi, I'm Sam, the co founder of Butter.
Butter was born from a very simple problem: I knew the kind of life I wanted to live, but I was missing the people to make that happen.
In my 20s, my friendships started to drift. Not because anyone did anything wrong, but because we were changing fast. We weren’t in the same season anymore, and I found myself craving new connections that reflected where I was headed, not just where I’d been.
But meeting new people as an adult felt impossible. Once you're out of school, uni or a shared office, there's no built-in way to find your group.
⌕ I wanted to be able to form new connections based on all the different things I loved doing, my values, my goals and my perceptions - and I wanted this in any place I found myself in, at any time.
The challenge is finding the right connection
After doing a pile of research, I realised this wasn’t just me (phew). So many of us know who we’re becoming, know the kinds of conversations we want to have, the habits we want to build, the weekends we want to spend differently. But we’re missing the people to do that with. Not because we’re lazy or broken or not trying, but because there’s no place to find those kinds of people.
So I left my glossy marketing job to build it.
Butter is a platform for building your next era, with the people to match. It's where you go to do your thing, together - morning walks, weekend hikes, dinner parties, gym sessions, book clubs. Plans that bring the right people together, and people that help you live more intentionally.
Because self-growth shouldn’t come with social sacrifice, and connection shouldn’t only belong to the lucky or the extroverted.
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What would we do if we knew that no matter where we went, we'd always find the community we wanted?
We have big goals
We’re building the tools, tech, and brand to make that kind of connection feel easy, intentional, and cool. A place to gather and connect how and when we want, so we can ultimately create the life we want.
A world where we can be our most individualistic selves, and always have a third place.
So thanks to you for being here. It takes a village to build a brand - and you are our village.
The things we believe in
Empowerment
We’re excited by our unlimited potential; we have the gusto to take power into our hands and make things happen.
Authenticity
We reject the status quo, making 'being cool' a result of being ourselves, rather than being like everyone else.
Accessibility
We're only limited by our goals, not our access to the tools to achieve them.
Boldness
We lead with confidence, setting the tone for the world we want to live in.
