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Loneliness, isolation and disconnection in society
A Melbourne-based brand built from personal experience.

Born from a desire to find and form more intentional connections, we're a place ⌂, a feeling 〜, a community 𖠋.

Let me introduce myself
👋🏽 Hi, I'm Sam, the founder of Butter.
I’m a creative marketer by trade, with a business degree and a decade of experience in digital content.
 I love my work, but as I got older I started to realise I wanted to use my skillset to make positive change.
 

Having moved between Brisbane, Sydney and Melbourne five times in early adulthood, I found that finding a new community kept becoming harder. I was left craving new connections that I wasn’t able to find myself. Those close friends that would go past the occasional catch up over dinner or coffee, and form the bulk of my social interactions. Friends that aligned with my interests, values, goals and perceptions.

Then came the tipping point: my favourite band toured Australia, and I missed out because I didn’t have the right people to go with.

Building Butter, an app for making friends and new connections
The founder as featured in Vogue Australia for her app to make friends and connections in real life
⌕ I wanted to be able to form new connections based on all the different things I loved doing, my values, my goals and my perceptions - and I wanted this in any place I found myself in, at any time.
The challenge is finding the right connection

I did some research and found I wasn’t the only one experiencing this; disconnection has spread through society like wildfire in the last two years, and it’s the lack of the right type of community that triggers it, rather than an absence of people altogether.

So all those instances where we've felt like we no longer fit in with our current friends? That's normal, and that's what makes so many of us have this experience. 

There was so much commentary on this issue, but little related to solving it. So it was in Melbourne, during COVID, that I decided to tackle it front on and build Butter from the ground up.

What would we do if we knew that no matter where we went, we'd always find the community we wanted?

We have big goals
Butter was born from a desire to find and form more intentional connections, and that’s exactly what we want it to be: a place to gather and connect with the plans and people that we want, so we can ultimately create the life we want.

We're driven by empowerment, the idea that we should only be limited by our goals, not our access to the tools to achieve them. A world where we can be our most individualistic selves, and always have a third place. 

We know it’s ambitious, but we think it’s something worth solving.

The things we believe in

Image representing empowerment in finding the friends we want

Empowerment

We’re excited by our unlimited potential; we have the gusto to take power into our hands and make things happen.

Image representing finding friends by being authentic

Authenticity

We reject the status quo, making 'being cool' a result of being ourselves, rather than being like everyone else. 

Image representing being able to be the person we want through connection

Accessibility

We're only limited by our goals, not our access to the tools to achieve them.

Image representing being bold in our needs and values for friendshio

Boldness

We lead with confidence, setting the tone for the world we want to live in. 

Loneliness, isolation and disconnection in society
iPhone Space Black Left_edited.png
A gradient representing Butter's real life connections and social events.
What now?

We're invite-only. Get access by requesting yours below.

Be in the world.
Seek what's next.

iPhone Space Black Left_edited.png
What now?

We're invite-only. Get access by requesting yours below.

Be in the world.
Seek what's next.

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