A Melbourne-based brand built from personal experience.
Born from a desire to find and form more intentional connections, we're a place ⌂, a feeling 〜, a scene 𖠋
Let me introduce myself
👋🏽 Hi, I'm Sam, the co founder of Butter.
Butter was born from a very simple problem: I knew the kind of life I wanted to live, but I was missing the people to make that happen.
In my 20s, my friendships started to drift. Not because anyone did anything wrong, but because we were changing fast. We weren’t in the same season anymore, and I found myself craving new friends that reflected where I was headed, not just where I’d been.
But meeting new people as an adult felt impossible. Once you're out of school, uni or a shared office, there's no built-in way to find your group.
⌕ I wanted to be able to form new connections based on all the different things I loved doing, my values, my goals and my perceptions - and I wanted this in any place I found myself in, at any time.
The challenge is finding the right connection
After doing a pile of research, I realised this wasn’t just me (phew). So many of us know who we’re becoming, know the kinds of conversations we want to have, the habits we want to build, the weekends we want to spend differently. But we’re missing the people to do that with. Not because we’re lazy or not trying — because there’s no place to find those kinds of people.
So I left my glossy marketing job to build it.
Butter is where you go to do your thing, together. The restaurant saved in your notes app. The ceramics class you've thought about since last winter. The hike that keeps getting postponed. Plans that bring the right people together, with people who help you live more intentionally.
Because self-growth shouldn’t come with social sacrifice, and connection shouldn’t only belong to the lucky or the extroverted.
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We knew the kind of life you wanted, we just needed the people to do it with.
We have big goals
We’re building the tools, tech, and brand to make that kind of connection feel easy, intentional, and cool. A place to gather and connect how and when we want, so we can ultimately create the life we want.
A world where we can be our most individualistic selves, and always have a third place.
We're just getting started, and I'm really glad you're here for it.
The things we believe in
Empowerment
We back ourselves to make things happen — and we back you to do the same.
Authenticity
Cool as a by-product of being genuinely, unapologetically yourself.
Accessibility
The life you want shouldn't depend on who you already know.
Boldness
We lead with confidence, setting the tone for the world we want to live in.
