What is a club?
- Aug 6
- 5 min read
A guide to what makes a club different from a plan on Butter, for anyone who's hosted the same group three times and has nothing to show for it.
Instagram for people to find you. A group chat for the actual conversation. A ticketing link for the events. A spreadsheet somewhere with everyone's name on it. Maybe a payment app too, if money's involved.
That's five different tools for one community, usually held together by a host who's the only person who actually knows where everything lives. Every event feels like starting from scratch, and the moment someone new turns up, there's no single place to point them to.
A club is Butter's answer to that: one home for a group of people who meet again and again around a shared interest, complete with a profile, members, plans, updates, and chats.
Our take: meeting once is good, belonging somewhere that meets regularly is butter (sorry, we meant 'better':). A club turns individual plans into something with continuity. A guest at one dinner can become a member of the supper club, members can see what's coming next, and hosts can post updates and keep a running conversation going instead of starting fresh every time.
What a club includes
A name, image, one-line summary, and longer description of the vibe
One or more cities, and the days you typically meet
A host profile, plus any co-hosts or managers
Public or gated membership, with a screening question for private requests
Age and gender eligibility settings
Free or ticketed plans and updates
A club-wide chat, plus optional smaller or interest-based chats
Its own wallet for ticket revenue and payouts
Custom welcome messages, FAQs, and refund information, marketing opt-ins, analytics and other fun functions
Club categories are currently Sober(ish), Foodies, Movers, Creatives, Slow Rollers, and Builders.
How to create a club
Complete your Butter profile.
Tap the + button and choose Start a club, or open Spaces and choose Create a space.
Choose a club category.
Tell us whether you already sell tickets.
Add your Instagram handle if you want, Butter can use it to pre-fill your profile, and everything stays editable.
Fill in your club profile: name, image, one-liner, description, cities, usual meeting days, a "we're perfect for you if" highlight, photos from past events, and your host profile.
Choose Public (eligible users can join straight away) or Private (people request to join, answer a screening question, and a host approves them).
Submit the club.
Butter reviews new clubs, usually within two business days. While that's happening, the club's page shows 'Club under review'. Hosting and growth features unlock once it's approved.
A few ways people use clubs
A supper club running monthly dinners, selling tickets, and posting the menu each month
A run club publishing weekly runs in multiple cities and organising pace-group chats
A book club with a rotation of three types of plans and a set meeting day
A creative collective hosting workshops and gallery visits
A founder community that screens applicants and runs accountability sessions
A community that runs across several cities under one identity, with local plans in each
Why it exists
Every community deserves one home instead of five apps stitched together, so people can actually find you, join you, feel connected and come back for the next one.
A plan is where all of that gets one home. It's the step between "we should do something sometime" and "we're meeting here at 7pm, join us."
Guests can see the vibe, RSVP or grab a ticket, join a chat and get updates automatically. Hosts get a guest list plus tools for approvals, invites, waitlists, and payments, all in one place, instead of running it out of a spreadsheet and three group chats. Butter's own way of putting it: pick the thing, set the time, new people join in.
Butter is the app for finding things to do to meet people
Your place for activity-based social plans - from supper clubs and run clubs to morning walks and creative sessions.
FAQs
Is joining a club the same as joining all its chats?
No. Club membership gives you access to the club, but clubs can have multiple chats. After joining, Butter may ask which chats you'd like to add.
What's the difference between a public and private club?
A public club lets eligible users join straight away. A private club requires a request, usually including an answer to the club's screening question, which a host then approves. An invite to a private club doesn't automatically skip that approval, the recipient may still need to complete the join request.
Why does my join button say Pending request?
Your request has been submitted and is waiting on a host to accept or decline it. No need to submit it again.
Why can't I see or join a club?
A few common reasons:
It's still awaiting approval from Butter
It's closed or archived
Its visibility settings don't match your completed profile
It's associated with a different city, or filtered out of your current feed or search
You're already a member or manager, so it'll show under Spaces rather than in discovery
Why is my new club not live yet?
Every new club goes through review, which normally takes up to two business days. While it's pending, check your Spaces area or the club's own page for the Club under review label rather than submitting it again.
Can a club be in multiple cities?
Yes. A club can list several cities rather than just one. Individual plans still have their own location, so members should check the plan itself to confirm where it's actually happening.
Can a club sell tickets?
Yes, subject to Butter's ticket-selling eligibility and approval. Ticketed plans hosted by the club use the club's own wallet for sales, refunds, and payouts.
What's the difference between an owner and a co-host?
The owner is the primary manager with the broadest control. Co-hosts and managers can help run the club, create plans, post updates, and create chats, but some financial controls stay owner-only. A co-host might see the club show up as an option in places like the plan creator, but that doesn't mean they can manage its wallet, that stays with the owner.
Can plans be published under the club's name?
Yes. When creating a plan, an authorised host can select the club so it's shown as hosted by the club rather than an individual. Once a plan is created under one identity, it generally can't be switched between a personal account and a club afterwards.
Can members post or comment as the club?
Club managers can post club updates and plans. Some interactions still show as the individual manager with a "from [Club]" tag rather than posting purely as the club itself.
Why didn't my club image save?
Give the image upload time to finish before tapping Create club or saving your edits, saving is held until it's done.
Can I leave and rejoin a club chat?
Members can manage their own chat participation, but as a host, it's worth avoiding leaving a chat you need for managing the club, since rejoining isn't always straightforward.
Can I close or delete a club?
Clubs are closed by archiving rather than deleted outright. A closed club comes off discovery and its chats are archived. Because ownership, future plans, and account details are involved, it's best to transfer ownership or resolve any upcoming plans first.
Can I customise what new members see?
Yes. Club settings support a welcome message, an email-marketing opt-in, club FAQs, and refund-policy information, all configured after the club's created rather than during setup.
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